Energizing

Brand Presence

2019

Video

Graphic Design

Art Direction

Motion Graphic

Nestled in the vibrant heart of Copenhagen, UNA Design Group stands as a beacon of innovative digital branding. With a focus on crafting attention-grabbing digital solutions, UNA embodies the spirit of contemporary design and strategic thinking.

Introduction

Challenge

Process

Conclusion

At the heart of Copenhagen's creative pulse, UNA Design Group emerges as a hub of digital innovation and branding excellence. My internship here wasn't just a role; it was an opportunity to shape a brand's digital heartbeat.

Redefining a Brand

As an intern at UNA, I was presented with an exhilarating challenge: to spearhead the redesign and launch of UNA’s brand identity.

The task was multi-dimensional, encompassing graphic design, photography, video production, and dynamic social media content creation - a spectrum of tasks to breathe new life into their brand.

Crafting the UNA Ethos: A Design Philosophy

Tasked with the redesign and launch of their brand, I aimed to blend minimalism with boldness to echo the city's dynamic energy, creating a digital identity that resonates with the future of branding.

Minimalism Meets Boldness

The vision for UNA was clear – a minimalist aesthetic intertwined with bold elements to capture and resonate with their target audience. The design needed to be clean yet striking, a balance between sophistication and a daring edge.

Urban Pulse

Inspired by the city’s pulsating energy, I sought to infuse this essence into UNA’s brand. The aim was to reflect the city's dynamism, creativity, and forward-thinking attitude.

Signature Red

A key aspect of the brand identity was the incorporation of UNA's passionate signature red hue. This color was chosen for its power to make a statement, standing out in the digital landscape and symbolizing the group's drive and determination.

The Transformation: Bringing the Vision to Life

A Visual Journey: The new brand identity was more than a design – it was UNA’s story, told through every chosen color, shape, and font.
Narrating Through Lens: The photo and video narratives crafted under my direction were not just visuals but stories that spoke of UNA’s innovative spirit.
‍Digital Storytelling: With a focused social media strategy, the narrative of UNA's creativity was shared, engaging and inspiring the digital audience.

The Ripple Effect: UNA's New Dawn

The launch of UNA's new brand was a testament to the power of thoughtful design. The rejuvenated brand identity led to a surge in digital engagement, marking a successful repositioning in the digital branding sphere.

A Designer's Reflection: Growth and Insights

This journey with UNA was a deep dive into the essence of digital branding. It was more than a project; it was an enriching experience that honed my skills and expanded my understanding of the digital branding universe.